Composites: Surrealism 1980’s

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COMPOSITES: SURREALISM 1980’S

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Tony Ward began his career in 1980 as a corporate/industrial and advertising  photographer who specialized in colorful, graphic, surrealistic imagery using analog methods that were available to him through a close relationship he formed with top notch lab technicians he called upon in New York and at his studio in Philadelphia that assisted in executing his surrealistic ideas.  He was often assigned by various creative advertising agencies to produce complex photographic composites to promote a variety of products; whether it be musical instruments, surreal interpretations of contemporary architecture, medical equipment, women’s fashion or anything else that would captivate the visual imagination of the viewer who encountered his work at the time. Composite photography was a lucrative speciality for a  small group of professional photographers during this era, and therefore assignments of this nature limited art directors, designers and creative directors as to who they could call upon to execute these complex image composites which are much easier to produce in the digital age.

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